Audi City: The Metropolis Cyberstore Opens Its Doors

  • First digital Audi showroom opens in the centre of London
  • Sales chief Schwarzenbauer: “Visitors can expect a previously unheard-of level of customer service.”
  • More than 20 locations in major international cities by 2015

Ingolstadt/London, 16 July 2012 - Audi is preparing automotive retail for the future and complementing its dealer network with a new format --- Audi City. The first location opens today in London close to Piccadilly Circus. The brand’s entire model line-up is presented fully digitally in a compact space. The efficient use of space facilitated by this approach allows the four rings to be present in the heart of major international cities. Over the next few years, Audi will secure more of these attractive locations, opening more than 20 stores worldwide by 2015. In future, Audi City will also play a crucial role in the marketing of new mobility services and electric-drive Audi models.

“Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer.”

Thanks to groundbreaking media technology, the vehicle manufacturer now has the ability not only to present its growing model line-up – including all colours, equipment options and functions – in its entirety, but also to offer customers the chance to experience the sheer breadth of the range in full. Visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space. Moreover, technical details such as the drivetrain, bodyshell or LED light technology can be presented individually in order to make innovations understandable on an intuitive level.

With Audi City, the premium manufacturer is responding to customers’ changing needs. “People are placing greater emphasis than ever before on a direct and personal bond of trust with their vehicle brand – especially in respect of the increasing variety of products and available information,” explains Schwarzenbauer. “Thus, with Audi City, we are creating a one-stop-shop for experiencing our brand. It is right in the midst of our customers’ lives, yet seamlessly connected to the online range offered by the four rings.”

This is particularly assured by the Customer Relationship Manager, who will be deployed in future at Audi City locations. This individual will be the customer’s central and consistent point of contact for all needs – from the first consultation to after-sales and ongoing services. Plus, every Audi City is also connected to an Audi dealership that provides the entire spectrum of AUDI AG services as a single-point centre of competence.

With this highly personalized customer dialogue and the provision of individual services, Audi City represents a substantial expansion of the retail experience. In support of this, AUDI AG offers employee training targeted specifically at these urban stores and also supports the dealer in their selection and further training. Furthermore, employees increasingly have a more broad-based educational background – as IT experts, for instance, who are qualified to explain the digital world of Audi City.

Their central urban location makes each Audi City more than simply an additional retail outlet. Audi City will also evolve into a meeting place for fans of the brand, where they can make contact with the world of the four rings whenever they want. The stores will also be used as a dialogue forum for issues outside of core automotive business. For example, following close of daily business, they will play host to readings, round-table discussions and exhibitions on issues such as urban development and mobility or on matters relating to art, culture and design.

Article source: www.audi.co.uk

19 x 8.5J '5-arm hollow-spoke design' anthracite, polished alloy wheel

Application

 

A4 Avant (B8) 2009 -> 2011<br> A4 Avant (B8-PA) 2012 -><br> A4 Limo (B8) 2008 -> 2011<br> A4 Limo (B8-PA) 2012 ->

 

Information

 

Excludes tyres. Tyre size required: 255/35 R19. Price shown is for single wheel only. Not suitable for use with snow chains.

 

Description

 

Exclusive 5-arm hollow spoke cast aluminium alloy wheels that include hollow air filled cavities in the spokes and rim shoulder. In comparison with conventionally manufactured alloy wheels, hollow spoke technology reduces alloy wheel weight by approximately 10% whilst also offering improved driving comfort and smooth driving dynamics. The lower wheel weight also reduces road rolling noise.

 

Part number

 

8K00714994EE

 

Price

 

£535.00 + fitting

 

 

Article source: www.audi.co.uk

Audi S3 boxes clever with new S tronic transmission option

Acclaimed double-clutch transmission’s rapid fire changes perfectly complement fast-paced 265PS sports hatch.

  • S tronic six-speed twin-clutch transmission available to order at an extra cost of £1,450 from October 1st for S3 and S3 Sportback models
  • S3 three-door including optional S tronic £28,920 OTR, S3 Sportback including optional S tronic £29,420 OTR
  • 265PS @ 6,000rpm, 350Nm from 2,500 – 5,000rpm, 0-62mph in 5.5 seconds (three-door), top speed limited to 155mph, combined mpg 34.0, CO2 193g/km
  • Audi magnetic ride adaptive damping available at extra cost
  • New faster-reacting quattro four-wheel-drive system

From this month the Audi S3 becomes available with a new ‘two pedal’ option courtesy of the much lauded S tronic twin-clutch transmission, which not only quickens shifts compared with the continuing manual version, but also slows down fuel consumption. Available to order from October 1st at an extra cost of £1,450, the super slick transmission takes OTR prices for S3 models to £28,920 for the three-door and £29,420 for the five-door Sportback. UK deliveries are expected to start in mid-December.

Equipped with S tronic, the three-door S3 can touch 62mph from rest in 5.5 seconds, 0.2 seconds quicker than the manual version with which it shares its governed top speed of 155mph. Equally impressively, S tronic actually boosts the S3’s combined fuel economy figure from 33.2mpg to 34mpg – a feat which the majority of conventional torque converter automatic transmissions couldn’t match. As a result, CO2 output in the S3 S tronic falls from 198g/km to 193g/km.

Advanced electro-hydraulic controls and the alternate use of two clutches enable the S tronic gearbox to deliver lightning fast automatic or manual shifts with virtually no interruption of the engine’s power delivery across its six ratios, and to offer changes via steering wheel-mounted shift paddles for the first time in the S3’s nine-year history. The first of the two clutches serves the odd-numbered gears and reverse, and the second the even-numbered gears, so when the S3 is being driven in third gear, for instance, fourth is already pre-selected in anticipation. As soon as the shift command is given, the first clutch is disengaged and the second engaged in just a few hundredths of a second, virtually seamlessly.

Upgraded quattro four-wheel-drive

Also faster reacting in this latest S3 model is the renowned quattro four-wheel-drive system. Its central hydraulic multi-plate clutch now responds even faster when the engine's 265PS and 350Nm need to be redistributed between the front and rear wheels to maximize stability and traction.

Standard equipment for the S3 includes 18-inch parallel 5-spoke ‘S’ design alloy wheels, ‘S’ body styling and interior detailing and ‘S’ sports suspension. Heated and Silk Nappa leather-upholstered sports seats and Xenon Plus head lamps with LED strip daytime running lights are also part of the package.

Article source: www.audi.co.uk

Added intensity for new 360PS Audi TT RS plus

New TT RS plus Coupe and Roadster models combine even more power and torque with an enhanced specification

 

 

    • TT RS plus Coupe and Roadster join UK range in addition to existing TT RS models

    • Available with manual or S tronic twin-clutch transmissions priced from £48,945 OTR to £52,265 OTR (£3,085 premium over TT RS)

    • Ordering possible from early May, first UK deliveries in the summer

    • Power boosted by 20PS to 360PS, torque up by 15Nm to 465Nm

    • Top speed increased from 155mph to 174mph, Coupe 0-62mph down to 4.1 seconds with S tronic transmission (from 4.3), combined MPG 33.2

    • AAdditional equipment, including sports exhaust system

 

 

Audi has just loosened the leash on the already extreme TT RS to create the new TT RS plus, an even more focused version of the high performance sports car with a new, autobahn-devouring 174mph top speed, increases in power and torque to 360PS and 465Nm and an equipment upgrade. The new RS plus duo joins the UK range in addition to the existing ‘standard’ TT RS models, and will be available to order from early May priced from £48,945 OTR – first deliveries are expected in the summer.

The step up from TT RS to TT RS plus involves tuning the 2.5-litre, five-cylinder TFSI petrol engine to extract an additional 20PS and 15Nm of torque compared with the ‘standard’ car. The resulting 360PS and 465Nm can be channelled to the quattro all-wheel-drive system through either a six-speed manual gearbox or the seven-speed S tronic twin-clutch transmission.

With the latter installed, the TT RS plus Coupe catapults from rest to 62mph in just 4.1 seconds (manual version 4.3 seconds) to the tune of an addictively full-bodied five-cylinder growl, closely followed by the Roadster, which needs 4.2 seconds (manual version 4.4 seconds). Top speed is limited to 174mph in all cases.

Despite these suitably headline-grabbing figures the RS plus models also stack up in economy terms, the Coupé achieving a combined economy test figure of 33.2mpg and the Roadster 32.8mpg in the same test.

These impressive figures are due in no small part to the extremely lightweight Audi Space Frame (ASF) bodies made of aluminium at the front and sheet steel at the rear. The TT RS plus Coupé with manual transmission weighs just 1,450kg.

The two muscular bodies sit on 19-inch five-arm “Rotor” design titanium-look alloy wheels which replace the 18-inch five double spoke examples fitted to the standard car. The single frame radiator grille with its matt aluminium surround and polished anthracite diamond-pattern mesh also sets the Audi TT RS plus apart visually, as do the carbon fibre-reinforced polymer (CFRP) door mirror housings and black oval tailpipe trims. These indicate that the TT RS plus is fitted as standard with the sports exhaust system, an option in the standard car which further intensifies the already bass-heavy exhaust note.

Under the bonnet a carbon design package also gives the engine compartment of the TT RS plus a more exclusive look, and in its suitably sporting cabin a TT RS plus logo on the gear knob serves as a subtle reminder that this particular RS has even more to offer.

In keeping with its name, the ultimate TT also adds more cabin equipment, including satellite navigation, Bluetooth phone preparation and Audi Music Interface iPod connection, all of which form part of the normally optional Technology Package.

Article source: www.audi.co.uk

Audi A1 is crowned best small hatchback in Parkers New Car Awards

The first foray by the Vorsprung durch Technik brand into the subcompact hatchback segment nets another prestigious accolade

  • Audi A1 1.6 TDI SE topped the small hatchback category, based on the calculations of Parkers‘ cost of motoring tool
  • Best Small Hatchback marks the A1’s fourth award of the year

The Audi A1 can now add the Best Small Hatchback Award from leading car buying web site parkers.co.uk to the slew of prestigious accolades it has already earned in 2011.

Parkers’ New Car Awards are judged by the results of the ‘cost of motoring tool’, which visitors to the site can use to calculate the costs of buying and running a new or used car, taking in to account all of the costs such as servicing, showroom tax, fuel consumption and depreciation.

Commenting on the award, Parkers Editor Kieren Puffett explained: 'The Audi A1 1.6 TDI SE brings big premium brand values at a price many car buyers can afford. The A1 is extremely well made and is a car that exudes classy sophistication.

“In terms of delivering ‘bang’ for your buck, the A1 comes with several efficient engines including the very frugal 1.6 TDI. Thanks to its official average fuel consumption of 70mpg and low CO2 emissions, road tax costs just £20 a year. Throw in low insurance costs and competitive servicing prices, and as an overall package, the Audi A1 1.6 TDI SE is the small hatchback that makes the car buyer's cash go the furthest.”

Jeremy Hicks, Director of Audi UK, acknowledged this latest award by saying: “This is already the A1’s fourth award of 2011, and it’s one we’re very proud of. The quality and desirability of the A1 TDI has already been well documented, but the Parkers cost of motoring tool highlights the fact that it’s an attractive ownership proposition on every level - it proves that the figures also stack up in its favour.”

Prices for the A1 start from £13,420 OTR (1.2 TFSI 86PS SE model) and go to £20,705 OTR for the top of the range 1.4 TFSI 185PS.

Article source: www.audi.co.uk

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