Yvonne Bettkober took over the “Transformation, Consulting, and Organization” department at a pivotal moment, when it was necessary to realign the company’s structure, reduce costs, increase productivity and innovation, and ultimately boost Audi’s competitiveness. Following these key strategic milestones, she is now stepping down from her role at Audi and the Volkswagen Group with immediate effect.

CEO Gernot Döllner: “On behalf of the entire Board of Management team, I want to thank Yvonne Bettkober for her outstanding leadership and the significant momentum she created during a defining phase for Audi. She played a vital role in making Audi more focused, efficient, and agile, while further developing a culture of responsibility and collaboration. Transformation is only possible as a team – and Team Audi will move forward and continue to shape this change together. We respect Yvonne’s decision and wish her all the best for the future.”

In addition to his existing duties, Daniel Kauer, General Secretary and Head of Corporate Strategy, will assume responsibility for transformation on an interim basis. A decision regarding a permanent successor will be announced in due course.

Article source: www.audi-mediacenter.com

At AUDI AG's Annual Media Conference, CEO Gernot Döllner and CFO Jürgen Rittersberger presented the company's results for the 2025 fiscal year. In addition to an overview of the current corporate strategy, they shared updates on the ongoing model initiative. Here are the key takeaways.

Gernot Döllner:

• “In 2025, Audi set out on a new path — with a clear design philosophy, the first model from our China-exclusive sister brand AUDI, and preparations for our entry into Formula 1. We have reinvented ourselves: for our customers, for our employees, and for a strong industrial core in Germany.”
• “Our growth targets through 2030 are both realistic and ambitious — and we are squarely aligning our position in our core regions of Europe, the US, and China to achieve them.”
• “The new Audi Q9 strengthens our position in the US and defines the top of our portfolio. And with the A2 e-tron, we are bringing a highly efficient entry point into electric mobility to market in fall 2026 — a clear statement on efficiency.”
• “We are making a deliberate bet on strong partnerships and leveraging the power of the Group. Set to arrive as early as 2028 is the first Audi built on the new E/E architecture from RV Tech — a joint venture between the Volkswagen Group and Rivian.”
• “The industry — and Germany as a whole — needs to reinvent itself. Today, the US and China are driving the major technology trends, while Germany and Europe have fallen behind. Innovation for customers must therefore become the top priority again.”

Jürgen Rittersberger:

• “In a difficult environment, clear decisions were needed – and that's exactly what we made: we established a new corporate strategy, pushed the restructuring further, and made Audi leaner and more competitive.”
• “We steered Audi through a geopolitically and industrially difficult environment in 2025 and delivered solid financial performance. At the same time, the numbers clearly show that we still need to make further gains on efficiency and competitiveness.”
• “In the near and medium term, we are focused on continuing to strengthen our market position. At the same time, we are driving the transformation forward by streamlining structures, simplifying processes, and reducing complexity.”
• “We want to grow our profitability step by step over the long term. If we act together as a team, we have everything it takes to put Audi back on a clear path to success.”

Further information on the Annual Media Conference 2026 can be found on Audi MediaCenter.

Article source: www.audi-mediacenter.com

Italian chic made in Ingolstadt: the Audi 100 Coupé S, which went into production in the fall of 1970, is the star of the latest book from Edition Audi Tradition. In the comprehensive history – titled ”Audi 100 Coupé S” – author Dirk-Michael Conradt tells the story of this elegant automobile, revealing countless fascinating facts and exploring how the sports coupé helped shape the image of the brand with the four rings.

When the Audi 100 Coupé S hits the market in October 1970, Audi NSU Auto Union AG – the precursor to today’s AUDI AG – is still in a difficult financial situation. Between 1965 and 1969, production of the VW Beetle helps keep the Ingolstadt plant busy, but it isn’t until 1968, with the unveiling of the Audi 100 C1 – developed without the knowledge of parent company Volkswagen – that Audi’s future in Ingolstadt seems assured. In 1969, the brand with the four rings presents the coupé version, which is clearly inspired by contemporary Italian design, at the IAA in Frankfurt. The interior of the Audi 100 Coupé S captures the fashion of the time, featuring plush corduroy seats and decorative wood trim. Under the hood, the model debuts with a 115-PS four-cylinder engine. The book “Audi 100 Coupé S” details the development of the Audi 100 C1 Sedan and provides an in-depth look at every aspect of the roughly six-year career of the Audi 100 Coupé S. With a total production run of just 30,687 units, the elegant yet powerful sports coupé remains a cult favorite and collector’s item among enthusiasts and individualists alike.

Dirk-Michael Conradt: “Audi 100 Coupé S.” 256 pages, 594 photos and illustrations, Delius Klasing Verlag, Bielefeld / Edition Audi Tradition. First edition 2025. ISBN 978-3-667-12975-8. The book (in German) is available for 39.90 euros from the museum store of the Audi museum mobile in Ingolstadt, from the Audi Tradition Shop at the Audi Forum Neckarsulm, from bookstores, and from the Audi Tradition online shop. A 1:43 scale model of the Audi 100 Coupé S is also available to go with the book.

Article source: www.audi-mediacenter.com

Audi will unveil the new A2 e-tron in fall 2026, complementing its portfolio with an all-electric entry-level model family in the compact class. The A2 e-tron, manufactured in Ingolstadt, will further rejuvenate Audi’s model range and open up access to premium electric mobility. A preview of the vehicle’s silhouette can already be seen in the first design sketch.

Audi is taking the next big step on the road to a consistently electric future. Audi CEO Gernot Döllner has announced the A2 e-tron – the new electric model family from the brand with the four rings – at Audi’s Annual Media Conference. “We’ve listened. Our customers want electric mobility that impresses in everyday life. The A2 e-tron is our promise to deliver exactly that – efficient, compact, and confident. We’re making entry into the electric Audi world easier and more relevant than ever,” said CEO Gernot Döllner.

New chapter in the compact premium segment

The market for compact electric vehicles continues to grow – especially in large European cities. With the new A2 e-tron, Audi is targeting a broad international customer base that values everyday usability in the city, sustainability, high efficiency, and digital connectivity. The A2 e-tron strengthens a younger, clearer, and increasingly electric portfolio and makes entering the brand more modern and more relevant for new target groups. Its name is a deliberate nod to the Audi A2, which pioneered efficiency and urban mobility over 25 years ago. The new A2 e-tron carries this mission forward into the electric age.

Production in Ingolstadt

The A2 e-tron is another fully electric product line to be built at Audi’s German home in Ingolstadt, underlining the company’s commitment to transforming its plants in Germany and Europe. “The A2 e-tron is crucial for our brand and also for our German home. With the production of an additional fully electric model family in Ingolstadt, we are securing jobs and delivering electric mobility ‘made in Germany’,” said Gernot Döllner.

The model initiative continues

After more than 20 new models in 2024 and 2025, Audi now has the youngest portfolio among the competition – from the fully electric compact segment to the premium full-size segment. The company will stay on this path in 2026. The focus is on two product lines that strategically perfect the portfolio at the top end and at the entry point: the full-size Audi Q9 and the Audi A2 e-tron in the compact segment.

Silhouette revealed in first design sketch

The new Audi A2 e-tron will celebrate its world premiere in the fall. In addition to the name, a design sketch has already revealed the silhouette of the upcoming compact vehicle.

Article source: www.audi-mediacenter.com